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Ice Fishing is Here!

Ice fishing season is upon us. Travis and Natalie sit down with Matt Jensen, lifelong angler and Marketing Director at Rapala, to preview the upcoming ice fishing season. Peek behind the scenes at one of the fishing industry’s leading companies, learn what advancements are on the horizon in ice fishing and fishing as a whole, hear about the world record both Matt and Travis helped set, and more!

@nattieupnorth | @travis_t_frank | @duenorthoutdoorstv

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